Social Media
At the beginning of 2017, the number of social media
users was over 39 million, with estimates of going up to 42 million.
This is, a penetration rate of over 58% and 62% respectively.
There are 67% of online adults in Facebook in November 2016,
closely followed by YouTube.
User's age groups younger visit social
networks more than user’s age groups over 34 years old
that is still growing. Women were willing to have a social media
profile more than men, this is, the share of women with a profile
exceeded the share of men with a profile by 11%.
The gender male uses Twitter while than the gender female
uses Facebook. The user age with profile in social media is younger.
The user of Twitter is younger than the user of Facebook.
19 to 90% of social shares depends on the topic,
happened via other channels like emails, chat and forum posts.
The number of days spent socialising at the pub
in a lifetime was broken down regionally:
and ten days browsing social media such as Instagram,
Twitter and Facebook. Also revealed an always-on generation
of multi-taskers, under forty seconds updating social media.
9 out of 10 people under forty use multiple screen
based devices whilst watching television.
According to a social psychologist Dr. Becky Spellman,
people are busier now than at any other time in history.
According to ONS statistics, there is a high number of social media users.
Teens refuse to use social media
In 2017, a survey found that 63% would be happy if social media
had never been invented. Other survey found that people aged 18
and 24 years old had changed their attitudes towards
social media in the past two years.
As young people increasingly reject social media,
older generations increasingly embrace it:
among the 45-plus age bracket, the proportion who value
social media has increased from 23% to 28% in the past year,
according to Ampere's data.
According to a study by US marketing firm
Hill Holliday of Generation Z, people born after 1995,
half of those surveyed stated they had quit or were considering
quitting at least one social media platform. When it comes to
Generation Z's relationship to social media, significant cracks
are beginning to show, says the firm's Lesley Bielby.
Because of that, she believes it will increase in younger people
quitting or substantially reducing their use.
Of the young people Hill Holliday surveyed who had quit or
considered quitting social media, 44% so did,
she says, in order to use time in more valuable ways.
The fact that Generation Z have had their every move documented
online since before they could walk, talk or even control
their bowels helps explain their antipathy to social media:
it makes sense for them to strive for privacy,
as soon as they reach the age when
they have a choice over their online image.
The number of Facebook users aged 18 to 24 in Britain falls 1.8 %.
Studies have shown that social media use can negatively
affect mental wellbeing, and teens are particularly susceptible.
users was over 39 million, with estimates of going up to 42 million.
This is, a penetration rate of over 58% and 62% respectively.
There are 67% of online adults in Facebook in November 2016,
closely followed by YouTube.
User's age groups younger visit social
networks more than user’s age groups over 34 years old
that is still growing. Women were willing to have a social media
profile more than men, this is, the share of women with a profile
exceeded the share of men with a profile by 11%.
The gender male uses Twitter while than the gender female
uses Facebook. The user age with profile in social media is younger.
The user of Twitter is younger than the user of Facebook.
19 to 90% of social shares depends on the topic,
happened via other channels like emails, chat and forum posts.
The number of days spent socialising at the pub
in a lifetime was broken down regionally:
- England: 368 days
- Northern Ireland: 299 days
- Scotland: 298 days
- Wales: 279 days
and ten days browsing social media such as Instagram,
Twitter and Facebook. Also revealed an always-on generation
of multi-taskers, under forty seconds updating social media.
9 out of 10 people under forty use multiple screen
based devices whilst watching television.
According to a social psychologist Dr. Becky Spellman,
people are busier now than at any other time in history.
According to ONS statistics, there is a high number of social media users.
Teens refuse to use social media
In 2017, a survey found that 63% would be happy if social media
had never been invented. Other survey found that people aged 18
and 24 years old had changed their attitudes towards
social media in the past two years.
As young people increasingly reject social media,
older generations increasingly embrace it:
among the 45-plus age bracket, the proportion who value
social media has increased from 23% to 28% in the past year,
according to Ampere's data.
According to a study by US marketing firm
Hill Holliday of Generation Z, people born after 1995,
half of those surveyed stated they had quit or were considering
quitting at least one social media platform. When it comes to
Generation Z's relationship to social media, significant cracks
are beginning to show, says the firm's Lesley Bielby.
Because of that, she believes it will increase in younger people
quitting or substantially reducing their use.
Of the young people Hill Holliday surveyed who had quit or
considered quitting social media, 44% so did,
she says, in order to use time in more valuable ways.
The fact that Generation Z have had their every move documented
online since before they could walk, talk or even control
their bowels helps explain their antipathy to social media:
it makes sense for them to strive for privacy,
as soon as they reach the age when
they have a choice over their online image.
The number of Facebook users aged 18 to 24 in Britain falls 1.8 %.
Studies have shown that social media use can negatively
affect mental wellbeing, and teens are particularly susceptible.